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SHTA — Seychelles Hospitality & Tourism Association

Archive

Media coverage, association updates, and strategic plans & policy papers — the record of the SHTA's work for the industry.

Media

SHTA in the media

SHTA has long-standing and positive relationships with the Seychelles media. Virtual, television, radio and print media have been central to the Association getting its message across to tourism professionals and the public at large.

The Tourism – Wi! national campaign

This section comprises television, radio and print material from the Tourism – Wi! national awareness campaign, which ran across all platforms from January 2021 — principally designed to reassure the public that the sector was in good shape as the pandemic receded and the Seychelles government decided to reopen Seychelles to tourists.

The airport reopened in August 2020 after consultations between the government, the Public Health Authority, SHTA and other key agencies. Seen in retrospect as a brave move and an example of effective collaboration between government and the private sector, it was one of the first reopenings in Africa — almost a year before Mauritius fully opened its borders — successfully balancing the need to protect public health with the need to restart the economy.

  • Radio spots (6)In Creole, several also in English — with original scriptsFiles pending
  • Press advertsPrint campaign tied to the television films — two shown hereFiles pending
Press advertisement from the Tourism – Wi! campaign showing supermarket staff, headlined Tourism = Food
Press ad — The Hypermarket · “Tourism = Food”
Press advertisement from the Tourism – Wi! campaign showing a guide with two visitors on a forest trail, headlined Inspiration
Press ad — The Nature Trail · “Inspiration”

The campaign films

Eleven films made for television and social media — five short dramas and six vox pops, all in Creole.

Five short dramas

The Card GameCreole title — “En parti kart”1:57
The Hypermarket1:03
The DinnerCreole title — “Dinen”2:01
The Airport2:45
The Nature Trail1:52

Six vox pops

Seychellois talking about what tourism means to them and to the people they work with.

Belinda1:07
John1:24
Phillip0:59
Roger1:29
Rosita1:13
Terence0:56

In the press

Education

The Tourism – Wi! Education Pack

A key part of the campaign, produced with the Seychelles Tourism Board and the Seychelles Tourism Academy: a full set of classroom resources for children in P5–S2, linking the campaign's two strands — health and the economy — to art, writing and broadcasting activities.

What the pack contains

Television films (11)
Five dramas — The Card Game, The Hypermarket, The Dinner, The Airport, The Nature Trail — plus six vox pops.
Radio spots (6)
In Creole, several also in English: Mother and Daughter, Beer, Dominoes, The Doctor, The Burger, Television.
Classroom activities (3)
Art, writing and a radio sketch — all live above.

The 11 television films are available in the media section above. Radio audio, original scripts and the image library remain unconfirmed or unsupplied. The pack is presented as a historical archive: the teachers' guide carries contact details and deadlines from 2020, and the presentation was written while the borders were still closed.

Updates

Association updates

The bulletins sent to all members, presented here as inline articles or summaries alongside complete original downloads. Presentation and design were given a makeover in 2025. The editions between March and December 2025 have been supplied by the Secretariat but are not on the site yet, so this run is not yet complete.

SHTA represents Members’ interests with Public Health OfficialsEight consultation priorities for practical, proportionate regulation, and proposed Setting Up and Operational information sheets. Plus a dated report on Seychelles travel measures amid the DRC Ebola outbreak.Read
Modest increase for foreign worker quota in tourismReported employment-policy discussions, SHTA’s education and localisation case, the 30 October launch reminder, Neesha’s member visits and a courtesy meeting with the Minister of Finance.Read
Employment and labour migration policies at the MoEHR workshopSHTA attends the Ministry of Employment and Human Resource Planning's consultation on the National Employment Policy and the National Migration Policy. The sector's expatriate workforce has risen from 4,147 in 2019 to 5,205 in 2025 — and on a proposal to cap approvals sector by sector, the Association's position was that it "would be a disaster".Read
Cultural tourism — what are the prospects?Diversifying beyond sand, sea and sun: what the Maldives, Mauritius and the Kerala biennale are doing, and why the 2022 Seychelles Biennale drew 10,000 visitors — almost none of whom knew it was on before they arrived. Plus an MOU between Creole Travel Services and the Seychelles Cultural Foundation supporting the Eden Fine Art Gallery's education programme.Read
SHTA and SSHEA sign MOU linking the two associationsPeter Sinon (SSHEA) and Shamita Palit (SHTA) sign at the Eden Fine Art Gallery, pledging collaboration in challenging times — "not as competitors, but as partners". The same bulletin sets out the Association's four strategic pillars for 2026–27.Read
Meet our new SecretariatSheila Sicobo moves on after four years as senior administrator and Neesha Palit is appointed from 4 May, with visiting members made the priority — so the Association gives up its office in Victoria. Plus a courtesy call on Idith Alexander, Minister for Employment and Human Resource Planning, on youth unemployment running at 7.6% against a national rate of 2.6%.Read
Board meets Minister Bernstein & the Department of TourismJet-ski regulation, statutory and post-statutory tourism training, diversification, the new STB, GOPs and consultation meetings — plus the visit of the Sunway Le Cordon Bleu Institute of Culinary Arts.Read
Member meetings on three principal islandsFour meetings in the second half of January — at the Berjaya Beau Vallon, the Seychelles Tourism Academy, and community centres at Baie Ste Anne on Praslin and La Passe on La Digue. Members set out the short-term priorities they want the Association to pursue, followed up by an online survey feeding the strategic plan for 2026 and 2027.Read
A new art form for the Seychelles tourism sectorHigher star classifications require clear evidence of local culture, and traditionally that has meant paintings or prints. AquaTerra Designs — led by Armaan and Larissa Shah, from a studio at The Sanctuary, Roche Caiman — builds living micro-ecosystems in bespoke glass environments for hospitality spaces, with engineered aftercare plans for each installation.Read
In conversation with Minister Amanda BernsteinA sit-down with the Minister at Botanical House on 30 December 2025. On what "independent" means for the reformed Seychelles Tourism Board: "bringing the private sector back to the table, to have a buy-in and a say in how our destination marketing… is done" — with the Department of Tourism keeping policy and regulation.Read
Climate Finance Roadshow — bridging the gapSHTA at the Seychelles Climate Finance Roundtable. The Vice-President notes that Seychelles emits one two-thousandth of 1% of global carbon while its seagrass meadow absorbs at a ratio of 18:1 — and the Association presses the unanswered question of environmental-levy spend.Read

Each entry links to the original bulletin. The two October 2026 editions have clearly labelled website summaries; the earlier entries are full transcriptions with photographs. The run is not yet complete: the Secretariat has supplied the editions between March and December 2025, but they are not on the site yet, so there is currently a gap between February 2025 and January 2026.

Papers

Strategic plans & policy papers

The current SHTA Strategic Plan and selected policy documents reflecting the Association’s priorities and recommendations.

Historical documents

AGM reports & campaign planning

Original documents recording earlier Association activity and the development of the national awareness campaign.

Chairperson’s AGM reports & addresses

Historical accounts of the Association’s work and priorities, dated as printed in each original document.

Tourism – Wi! campaign: historical planning

Early planning records preserved with their original working-title filenames. The two Basics documents are distinct historical source variants, both dated 16 July 2020.